Ashiri Beauty
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ABOUT ASHIRI

Ashiri is building an AI-powered platform for people with sensitive skin. Our first product, Ashiri Check, helps people understand skincare ingredients, discover personalized routines, and make more confident skincare decisions with AI. Starting with sensitive skin, one of the most underserved areas in skincare, Ashiri transforms fragmented skincare advice into personalized, data-driven guidance.

As we learn from millions of skincare interactions through Ashiri Check, we'll use those insights to build better products and experiences for people with sensitive skin, beginning with our own barrier-repair skincare line.

OUR MISSION

Our mission is to eliminate the guesswork from sensitive skincare through AI, helping people make safer and more personalized skincare decisions. We focus on what truly matters: • Personalized care through AI • Real user-driven insights

  • • Barrier repair
  • • Ingredient transparency
  • • Long-term skin health

Because sensitive skin isn’t a trend – it’s a lifelong reality for millions.

ADVISORS

Dr. Cheri Frey, MD, FAAD

Dermatology Advisor | Sensitive-Skin & Barrier Health

Board-certified dermatologist specializing in inflammatory skin conditions, barrier disorders, and sensitive skin. Advises on formulation safety, clinical evaluation, and ingredient selection.

Professor Kenneth Kambara, Ph.D.

Marketing & Consumer Research | UC Berkeley

Expert in consumer behavior, trust, and decision-making. Advises on brand positioning, customer insights, and go-to-market strategy.

Sahal Laher

CIO, Centric Brands | Former Head of Global Digital, Marketing Technology & Analytics, Estée Lauder

Global digital and analytics leader advising on data-driven growth, supply-chain, digital strategy, and scalable expansion in the premium skincare market.

MEET THE FOUNDER

Ashiri was founded by Omolola Lolishka, an inventor and product leader passionate about using AI to solve real problems. After years of struggling with sensitive skin, she realized people had no easy way to know whether a skincare product was right for them before buying it. That experience led her to build Ashiri.

Omolola has led technology and AI initiatives at Walmart, NBCUniversal, Estée Lauder, and Sony Music. She combines experience in technology, retail, and product development with an MBA from Molloy University and a Master's degree in Retail Management & Merchandising from LIM College.

She also holds a U.S. patent, reflecting her passion for solving everyday problems through innovation. Today, she is focused on building AI products that make sensitive skincare simpler and more personalized.

Ashiri exists because no one should have to guess whether a skincare product is right for their skin. Our goal is to make personalized skincare guidance accessible through AI.

WHERE WE ARE TODAY

Ashiri is currently raising a $500,000 pre-seed round to grow Ashiri Check, our AI platform for sensitive skin. We have launched our public beta and are working closely with users to build the trusted AI platform for personalized skincare guidance.